Our methodology is anchored in design thinking, and our expertise rooted in qualitative research. Think of us as a trusted partner to keep your consumer at the core of decision-making throughout the insight, ideation, and iteration phases of a new concept. We view insights as an evolution of understanding, and we've built our capabilities to support you from insight collection, all the way through to concept testing, wether we're teaching your teams how to do it themselves as part of immersive workshops, or doing it with them in the field.
Our LivingLabs© are part fitness communities, part research labs and part idea incubators, open to invite in brands that sincerely want to learn & support real people’s needs. These communities are just that, real people, living out full lives, providing a perfect playground to develop and test new ideas. Our Lab2Street© program builds on our experience in qualitative field research, meeting people where they are through high quality recruitment and remote data capture methods.
Our two 6,000+ SQFT health & fitness labs are located in Portland, Oregon and Glasgow, Scotland, two areas renowned for sport, culture and innovation. We picked these locations to house our research to be sincerely rooted in communities that are obsessed with the same thing we are, bettering themselves and putting peoples needs first, for a COMN good.
Together with subject matter experts, we test ideas in truly authentic living spaces, dedicated to movement, nutrition, recovery, and mindset, creating a perfect playground for research.
We explore topics at depth and unearth insight with our own fitness communities of more than 1000+ thought leaders, tastemakers, and luminaries on location, from diverse backgrounds and lifestyles.
We combine decades of experience leading qualitative field research and building custom test environments, together with behavioral and performance data capture, to explore and test ideas in depth.
Our field research focuses on high quality recruitment of thought leaders, tastemakers, and luminaries, using our own global network of fixers and guides. We prioritize meeting these people where they are, mimicking the LivingLabs© ethos of removing as much bias as possible in our data capture, and use deep qualitative tactics like in depth interviews, observation, and ethnography to explore your topic across their sport, social, home, and retail environments.
We’ve found that simply receiving an insight report only goes so far, but converting these opportunity spaces into sensorial prototypes and campaign-ready copy brings the insights to life and helps creative teams to find a shared understanding of the problem to solve and the opportunity in front of them.