WE ARE A MARKET INSIGHTS LAB

HELPING HEALTH & FITNESS BRANDS UNEARTH INSIGHTS & INCUBATE IDEAS IN A ONE OF A KIND LIVING LAB

WHO WE HELP

COSTLY SURFACE LEVEL
INSIGHTS

As a leader in innovation looking to land new ideas, you know the importance of injecting real customer insights and testing into your creative process.

THE PROBLEM WE SEE

As a result of leaning on technology and market asks to drive creation, you're often left with expensive prototypes that lack a human connection, copycat designs, and low adoption rates. 

In reality though, a shortage of time, resources and budget, can force you to outsource to agencies that don't understand your industry or needs, and leave you with costly surface level insights that are not actionable. It's also hard to find great people to test new ideas with, and even harder to do it in an authentic environment. 

Brands who integrate this type of approach can outpace peers by 228%.

Still, only 55% of brands are actually conducting this type of research today

And an intentional consumer experience can raise conversion rates by 400%.

WE PROVIDE DEEP QUALITATIVE RESEARCH

The majority of consumer research points to what people do, but qualitative research helps us understand why people do what they do. Together with our own fitness community in our LivingLab©, we explore what people think and feel, by watching, listening and engaging with them, while they use your products in a real life environment. 

HOW WE HELP

QUALITY FAST RESEARCH
With a community of 300 thought leaders and our unique lab space, we can recruit, connect, and test in an authentic environment quicker.

UNDERSTANDING YOUR BUSINESS
With decades of experience in teams just like yours, we get product creation, the role that insights play, and how to position them for success.

VALUABLE & ACTIONABLE INSIGHTS FAST

We change the game by putting our own fitness community and LivingLab© at the heart of your creative process. As a small and agile team, we use our background in Fortune 500 and fitness community building, with expertise in qualitative research, rapid concept testing and content creation, to get you thoughtful feedback that helps you make quick decisions and win buy-in from any downstream team.

WHAT SETS US APART

INDUSTRY EXPERTISE
As active gym owners and community builders, we live and breathe this industry, and can provide a POV from within it, rather than outside it.

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FROM 1 DAY TO 8 WEEK STUDIES

OUR WORK

CONCEPT TESTING
Helping Tonal test their product market fit in a community setting.

DEEP INSIGHT COLLECTION
Helping Lululemon go deep on a topic with a community of 75 thought leaders.

SUBJECT EXPERT INSIGHTS
Helping adidas to explore a new direction with subject experts & current customers.

RAPID INSIGHT WORKSHOPS
Helping Fila engage 6 future customers & explore a new sport in a 1 day workshop.

A 6,500 SQFT health & fitness facility in the St. Johns neighborhood in NW Portland, Oregon. We picked this location to house our research to be sincerely rooted in a community that's obsessed with the same thing we are, bettering themselves and putting peoples needs first, for the COMN good. 

WELCOME TO OUR LIVINGLAB©

WHERE WE WORK

Together with subject experts, we test ideas in truly authentic living spaces, dedicated to movement, nutrition, recovery and mindset, creating a perfect playground for research.

We explore topics at depth and unearth insight with our own fitness communities of more than 300 thought leaders on location, from diverse backgrounds and lifestyles. 

PART FITNESS
COMMUNITY

WHAT WE DO

We combine decades of experience leading qualitative field research and building custom test environments, together with behavioral and performance data capture, to explore  and test ideas in depth. 

PART IDEA
INCUBATOR

PART RESEARCH
LAB

It’s not 'us versus them' or even 'us on behalf of them.' For a design thinker it has to be 'us with them'.

Tim Brown, IDEO.

OBSESSED WITH PUTTING PEOPLE FIRST

MEET THE TEAM

A small team of researchers, fitness and culture experts, community builders, and content creators, obsessed with putting real people's needs at the heart of product creation. 

Andrew Leslie
Design Researcher
10+ yrs adidas innovation

Anton Fero
Fitness Expert
10+ yrs community builder

Mike Rimbault
Content Creator
10+ yrs documenting sport & culture

Curtis House
Cultural Expert
10+ yrs brand strategist

Everything starts with getting to know one another. We'd love to connect and hear about your purpose and needs, and explore how we might be able to help you.

Let us help you view your target consumers as real people, your growth markets as living communities, and completely reimagine how to serve them.

let's connect