As a leader in innovation looking to land new ideas, you know the importance of injecting real customer insights and testing into your creative process.
As a result of leaning on technology and market asks to drive creation, you're often left with expensive prototypes that lack a human connection, copycat designs, and low adoption rates.
In reality though, a shortage of time, resources and budget, can force you to outsource to agencies that don't understand your industry or needs, and leave you with costly surface level insights that are not actionable. It's also hard to find great people to test new ideas with, and even harder to do it in an authentic environment.
The majority of consumer research points to what people do, but qualitative research helps us understand why people do what they do. Together with our own fitness community in our LivingLab©, we explore what people think and feel, by watching, listening and engaging with them, while they use your products in a real life environment.
We change the game by putting our own fitness community and LivingLab© at the heart of your creative process. As a small and agile team, we use our background in Fortune 500 and fitness community building, with expertise in qualitative research, rapid concept testing and content creation, to get you thoughtful feedback that helps you make quick decisions and win buy-in from any downstream team.
A 6,500 SQFT health & fitness facility in the St. Johns neighborhood in NW Portland, Oregon. We picked this location to house our research to be sincerely rooted in a community that's obsessed with the same thing we are, bettering themselves and putting peoples needs first, for the COMN good.
Together with subject experts, we test ideas in truly authentic living spaces, dedicated to movement, nutrition, recovery and mindset, creating a perfect playground for research.
We explore topics at depth and unearth insight with our own fitness communities of more than 300 thought leaders on location, from diverse backgrounds and lifestyles.
We combine decades of experience leading qualitative field research and building custom test environments, together with behavioral and performance data capture, to explore and test ideas in depth.
A small team of researchers, fitness and culture experts, community builders, and content creators, obsessed with putting real people's needs at the heart of product creation.
Everything starts with getting to know one another. We'd love to connect and hear about your purpose and needs, and explore how we might be able to help you.