WE ARE A MARKET INSIGHTS LAB
HELPING HEALTH & FITNESS BRANDS UNEARTH INSIGHT & INCUBATE IDEAS IN A ONE OF A KIND LIVING LAB
WHO WE HELP
Companies who integrate this type of research can outpace peers by 228%.
Still, only 55% of companies are actually conducting this type of research today
And an intentional consumer experience can raise conversion rates by 400%
WE SPECIALIZE IN QUALITATIVE RESEARCH
Qualitative research helps us understand why people do what they do, and how they feel about things. We use words and pictures, in addition to numbers, to explore what people think and feel, by watching, listening and engaging with them.
HOW WE HELP
PUT PEOPLE FIRST IN YOUR CREATIVE PROCESS
The concept is pretty simple. Bring your customer into the creative process, however much you can.
But, many brands from our experience skip this part. And we don't blame them. The constant demand for growth and speed can lead to a lack of sincere connection to who you serve, even in brands with a strong sense of purpose.
BE THE OTHER 45%
It's also hard to find people to test new ideas with, and even harder to do it in an authentic and unbiased environment.
That's why we created COMN.
We want to help Brands view their "target consumers" as real people, view their "growth markets" as living communities, and completely reimagine solutions to peoples needs and wants.
A 6,500 SQFT health & fitness facility in the St. Johns neighborhood in NW Portland, Oregon. We picked this location to house our research to be sincerely rooted in a community that's obsessed with the same thing we are, bettering themselves and putting peoples needs first, for the COMN good.
WELCOME TO OUR LIVING LAB
WHAT WE DO
Together with subject experts, we test ideas in truly living spaces, dedicated to movement, nutrition, recovery and mindset, creating a perfect playground for research.
We explore topics at depth and unearth insight with our own fitness community of more than 300 members from diverse backgrounds and lifestyles.
PART FITNESS
COMMUNITY
WHAT WE DO
We combine decades of experience leading qualitative field research and custom built test environments, together with behavioral and performance data capture, to explore ideas in depth.
PART IDEA
INCUBATOR
PART RESEARCH
LAB
It’s not 'us versus them' or even 'us on behalf of them.' For a design thinker it has to be 'us with them'.
Tim Brown, IDEO.
Everything starts with getting to know one another. We'd love to connect and hear about your purpose and needs, and explore how we might be able to help you.
