As a creative leader looking to land new ideas, you know the importance of injecting real customer insights and testing into your design process.
As a result of leaning more heavily on technology, retail feedback or big data to drive design, you're often left with expensive prototypes that lack a human connection, copycat designs, and low adoption rates.
In reality though, a shortage of time, resources and budget, can force you to outsource to agencies that don't understand your industry or needs and leave you with costly surface level insights that are rarely actionable. It's also hard to find great people to test new ideas with, and even harder to do it in an authentic environment.
The majority of consumer research points to what people do, but qualitative research helps us understand why people do what they do. Together with our own fitness communities in our LivingLabs© and global network in our Lab2Street© program, we explore what people think and feel by watching, listening, and engaging with them, while they explore your ideas and use your products in a real life environment.
With communities of more than 1000 thought leaders and our unique LivingLabs© research spaces, we can recruit, connect, and test in an authentic environment quicker. As a small and agile team, we pair our background in Sports Brands and health and fitness community building, with expertise in qualitative research, concept testing, and content creation to get you thoughtful insights that help you make quick decisions and win buy-in from downstream teams and customers.
Everything starts with getting to know one another. We'd love to connect and hear about your purpose and needs, and explore how we might be able to help you.