Welcome to COMN DESIGN RESEARCH

Helping health and fitness brands connect more deeply with who they serve.

CONNECT Today

Companies who integrate design thinking see 1/3 higher revenues, 56% higher returns, & outpace peers by 228% and the S&P Index by 219%.

Did you know...

83% of design-led brands have systems in place to test ideas with customers and half report
learning design thinking from coaches, & agencies.

An intentional consumer experience can raise conversion rates by 400%, & half of design-led companies report more loyal customers and 41% greater market share.

Despite this, only 55% of companies today are actually conducting any user experience research. 

From our experience, the increasing demand for constant growth and hyper competitiveness in todays World, can very often lead to a lack of imagination, innovation, and real connection to who you serve, even in brands and businesses with a strong sense of purpose.

We want to help health and fitness brands view their target consumers as real people, view their growth markets as living communities and eco systems, and completely reimagine their solutions to peoples needs and wants. 

Utilizing our living lab, a 6,500 SQFT holistic health & fitness space in North Portland, a deeply connected fitness community and subject matter expert pool, and over a decade of experience rooted in trend & foresight, consumer research, and design strategy, we are here to help connect you more deeply with who you serve, and to unearth insight, co create & test new ideas, in a truly living lab, with a real fitness community. 



Why work with us?

WHAT WE DO

The larger vision behind COMN is to connect a collective of impact focused brands with local businesses and communities that want to create positive change. A type of change that puts people's needs first. This is why we're so obsessed with asking "why?". We will strive to distill your idea, and put real people at the center of your decision making.

We Want To Help You Create Impact

Together with our 6,500 SQFT holistic health and fitness facility in Portland, Oregon, a 220+ real fitness community, a network of leading coaches and subject matter experts, and state of the art behavioral and performance analysis, we’re able to connect you more authentically, unearth deeper insight, co-create, test, and reimagine your ideas and solutions with your ideal customers.

We Are Deeply Connected

With over a decade of applied design research and strategy for health & fitness Brands, and education from leading institutes in human-centered design and business strategy, we're well versed in making sense of the complex intersection of trend and foresight, consumer insights, and business realities. That uncomfortable and unknown space with just a hunch to start, is where we thrive.  

We Think
Differently

 We’re glad you asked...

What makes us different?

We like to begin with trend forecasting and foresight to imagine possible futures within your scope and your businesses role in that new World. We then build on desk research and conduct deep qualitative research to unearth insights and refine opportunity spaces. Finally, we use creative design thinking methods to actively co-create and test ideas and interventions with who you seek to serve.

Think of us as a trusted partner to keep your consumer at the center of decision-making throughout the insight collection, ideation, iteration, and implementation phases of a new idea, product, or service.

How We Work,
Together

HOW WE HELP

FORESIGHT & METHODOLOGY
We start by understanding your business, its purpose, needs, questions, hunches, resources, processes, biases and profit formula. We then use forecasting and trend analysis to reimagine future Worlds and your businesses role in these.

The Evolution of Understanding

OUR PROCESS

USER RESEARCH
We use desk research to collect data on your market, consumer and industry, to help shape conversation, and then build empathy through deep immersion and connection with who you seek to serve and subject matter experts, to unearth insight in the form of quotes, photos, videos, & data, putting peoples needs first and seeking the why beneath everything.

OPPORTUNITY IDENTIFICATION
With a problem to solve defined, we set out to co-create possible ideas, interventions and scenarios, to better make sense of the insights uncovered and explore their relevance to your business. We transcribe and cluster looking for patterns, outliers, and a shared understanding of the opportunity. 

INSIGHT VALIDATION
With interventions in mind we seek to validate our hypothesis and enrich our evolution of understanding from knowledge to insight, contextualizing through prototyping and user testing of ideas, to prioritise and create robust frameworks around the insight.

INSIGHT CONTEXTUALIZATION
Insights are only powerful when they can be actioned and communicated clearly. We reflect together with you to understand how to best land these ideas, modelling and translating them through different storytelling mediums, whether thats written, visual or experiential.

INSIGHT COMMUNICATION
We help with the facilitation of rolling out these insights, ideas and their meaning for your business, through collective workshops and presentations to help ensure we make an impact and that the voice of who you seek to serve is at the center of decision making.

INFORM

INSIGHT

IDEATE

ITERATE

IMPLEMENT

INSPIRE

DESIGN RESEARCH & SENSE MAKING

CO-CREATION

PRODUCT & EXPERIENCE TESTING

TREND & FORESIGHT

PRODUCT DESIGN STRATEGY

INNOVATION STRATEGY

WORKSHOP FACILITATION

Capabilities
& Partners

OUR SERVICES

IN HOUSE SERVICES

HUMAN PERFORMANCE | LIMINAL COLLECTIVE

CULTURAL RESEARCH | MONARCH

QUANTITATIVE RESEARCH | VURVEY

GLOBAL FOOTWEAR DESIGN | LACELESS

LOCAL PRODUCT DESIGN | STUDIO NOYES

STORYTELLING & COPYWRITING | LAER STUDIO

VISUAL IDENTITY & EXPERIENCE DESIGN  | C-90

PARTNERS

OUR HOME BASE

Our fitness community is made up of over 220 members, from a diverse range of backgrounds and lifestyles. The majority of our members are female identifying (5 to 79 years old), a quarter of which are also new to the health & fitness space (< 2 years). 

OUR COMMUNITY

We are headquartered in a 6500 SQFT fitness facility in the St. Johns neighborhood in NW Portland, Oregon. We picked this location to house our work, to be rooted in a real fitness community, and to ensure our work is giving back to a neighborhood. This modern ecosystem provides unique perspectives on the health and fitness industry, and is a perfect playground to unearth insight, co-create and incubate new ideas, products and services in a truly living lab with a real fitness community. 

OUR space

Our space includes a 4000 SQFT functional movement floor & private studio, recovery & wellness area, kitchen & community garden, collaborative meeting & work spaces, and leading coaches and subject experts in the movement, nutrition, recovery & mindset  space. 

OUR expertise

We combine decades of experience leading qualitative field research, and custom built test environments, together with state of the art behavioral analysis, and performance data capture, to really dig deeper into the why, exploring your question, hunch, or idea in depth. 

Everything starts with a candid conversation. On this complimentary 20-minute discovery call, we’ll get to know each other, hear about your purpose and needs, and discuss how we can best serve you.

Putting people first, together.

let's connect

With every new project, we offer 1 free coaching session to a local creative looking to start and own a business that serves their community. 

For The COMN Good

HOW WE GIVE BACK, TOGETHER