WE ARE
A MARKET INSIGHTS LAB
TO HELP HEALTH & FITNESS BRANDS
FIND COMNGROUND© WITH REAL COMMUNITIES
UNEARTHING DEEP INSIGHTS & INCUBATING NEW IDEAS
OUR MISSION
COSTLY SURFACE LEVEL
INSIGHTS
As a creative leader looking to land new ideas, you know the importance of injecting real customer insights and testing into your design process.
THE PROBLEM WE SEE
As a result of leaning more heavily on technology, retail feedback or big data to drive design, you're often left with expensive prototypes that lack a human connection, copycat designs, and low adoption rates.
In reality though, a shortage of time, resources and budget, can force you to outsource to agencies that don't understand your industry or needs and leave you with costly surface level insights that are rarely actionable. It's also hard to find great people to test new ideas with, and even harder to do it in an authentic environment.
Brands who integrate this type of approach can outpace peers by 228%.
Still, only 55% of brands are actually conducting this type of research today
And an intentional consumer experience can raise conversion rates by 400%.
WE PROVIDE DEEP QUALITATIVE RESEARCH
The majority of consumer research points to what people do, but qualitative research helps us understand why people do what they do. Together with our own fitness communities in our LivingLabs© and global network in our Lab2Street© program, we explore what people think and feel by watching, listening, and engaging with them, while they explore your ideas and use your products in a real life environment.
HOW WE HELP
WE'RE AGILE & DEDICATED
As a small thoughtfully recruited team, you get a fully dedicated thought partner and a high-value output, paying only for what you need versus the typical big, complex agency structures.
WE UNDERSTAND YOUR BUSINESS
With decades of experience in teams and brands just like yours, we get product creation, the role that insights play, and how to position them for success and fast adoption.
THOUGHTFUL & ACTIONABLE INSIGHTS FAST
With communities of more than 1000 thought leaders and our unique LivingLabs© research spaces, we can recruit, connect, and test in an authentic environment quicker. As a small and agile team, we pair our background in Sports Brands and health and fitness community building, with expertise in qualitative research, concept testing, and content creation to get you thoughtful insights that help you make quick decisions and win buy-in from downstream teams and customers.
WHAT SETS US APART
WE'RE INDUSTRY OBSESSED
As ex athletes, coaches and fitness community builders, we live and breathe this industry, we’re obsessed and equipped with a unique perspective from within rather than outside the industry.
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brianna, Sr. Director of Product Marketing, Reebok
"Andy and the team at COMN totally blew us away with their output. We gave them a project under short notice with a very tight turnaround and they delivered beyond our expectations! The research methodology felt fresh and organic and the robust insight report was beautifully packaged and well-received across the entire team.”
AMELIA, HEAD OF CONSUMER EXPERIENCE, lululemon
“Thanks so much for the inspiring workshop yesterday. I caught up with all my team and everyone thoroughly enjoyed the time with you yesterday. We all walked away with great learnings and motivation to implement ideas from the work you shared. The workout session and amazing food were also a nice bonus and add on to the day 😊”
JOHN, Director of Applied Training Science and Curriculum Intelligence, TONAL
"Working with the team at COMN has opened our awareness and engagement with hidden and untouched potential in intelligent strength. We are eager to continue co-developing new concepts with the team that resonate with our emerging new customers."
MIKAL, HEAD OF Innovation, FILA
“Thanks for the great insights workshop. It was the whole teams hit and highlight for the week.”
Everything starts with getting to know one another. We'd love to connect and hear about your purpose and needs, and explore how we might be able to help you.
